DrinkSip

Step into the world of DrinkSip, where a revolutionary spirit fuels our journey to redefine the non-alcoholic beer landscape. Founded by Julian Yakoo, also the owner of CraftShack, DrinkSip emerges as a pioneer in the craft NA beer sector, aiming to pave the way for a new era of exceptional, non-alcoholic experiences. In a market experiencing significant growth, DrinkSip seizes the opportunity to lead the charge in reshaping perceptions around non-alcoholic beer. On October 30, DrinkSip introduced two captivating offerings: the Watermelon Refresher Wheat and Hazy IPA, each adorned with the bold tagline, "Hangovers suck," signifying its hangover-free experience. DrinkSip enlists Dallas Cowboys defensive end DeMarcus Lawrence as a co-founder and national ambassador, bringing a powerful presence to the brand. Lawrence, a former Boise State teammate of Yakoo's brother, embodies the shared vision of doing something extraordinary together. At the heart of DrinkSip's ethos lies a commitment to authenticity and inclusivity. Julian Yakoo's personal journey, marked by his decision to give up alcohol for health reasons, serves as a testament to the brand's dedication to well-being. Celebrating his alcohol-free milestone, Julian stands as a living testament to the exceptional quality of DrinkSip's products and the resilience of its remarkable team. DrinkSip welcomes everyone, embracing a "you do you" philosophy. Without judgment, the brand encourages individuals to make the most of life's moments. This isn't just about brewing beer; it's about crafting an experience that transcends expectations. Join us on this revolutionary quest as we redefine the non-alcoholic beer narrative and create a path for a brighter, tastier, and more inclusive future. Cheers to a journey where DrinkSip becomes synonymous with innovation, paving the way for a brighter, tastier, and more inclusive future. Wake Up Happy!