Guinness Zero

On December 31st, 1759 our founder, Arthur Guinness signed a 9,000 year least at St. James Gate Brewery in Ireland, the home of our brand. If that is not belief, we don't know what is! Arthur was a visionary, and believed in creating the highest quality product in ways that lifted up his employees and those that enjoyed it. Its led us to make bold choices throughout our history, but has also encouraged our brand to think consumer first, providing options and ways to enjoy that are meant to appeal to all beer drinkers. The journey to launching Guinness 0.0 has drawn on Guinness's proud 261-year history of innovation and brewing brilliance dating from 1759. A commitment to retaining the distinct character and taste of Guinness was central to the four-year process led by the technical and innovation teams at St. James's Gate, the Home of Guinness. The resulting product is a stout that is unmistakably Guinness, just without the alcohol, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.