HoldOn Bags

In 2021, I gave birth to my first child. Like all parents do, I began to think about what my son's future would look like. As I watched him take his first steps and explore the world, I became more concerned about what condition the world would be in as he grew up. I was humbled to find out just how much our everyday choices - like packing a snack baggie or taking out the trash - could impact the planet. Americans alone throw away 100 billion plastic bags a year, which adds to the 10 million tons of plastic in our oceans annually. And all of this plastic takes centuries to decompose, contributing to climate change and endangering wildlife. That's not the kind of world I want for generations to come. HoldOn was born from the simple idea that there has to be a greener way to go about our daily chores. We created plant-based, sustainable bags so you never have to sacrifice convenience to care for the planet. That's how we HoldOn to a brighter future. We were founded in 2021 and launched the business in May 2022.