Brand
GOOD IDEA
Corte Madera, CA
GOOD IDEA is a natural products brand from Corte Madera, CA with 5 products on Beacon Discovery, mostly water. Its range is distributed by UNFI.
"GOOD IDEA began with our female-inventor, a PhD in Applied Nutrition, Dr. Elin Östman, who spent 20 years researching natural properties in foods that aid metabolism and help to regulate blood sugar. Through her research she discovered that pairing five essential amino acids with chromium picolinate helped to improve metabolism and lower post meal blood sugar. She then joined forces with Bjorn & Rickard Öste, founders of Oatly, with a mission to develop the world's first clinically proven functional beverage to help balance blood sugar, while tasting refreshing and delicious. After 10+ clinical trials, she perfected the formula, and the recipe was patented."
What does GOOD IDEA make?
- Water 5
Which certifications does GOOD IDEA hold?
None of its products on Beacon list a certification.
Diets its products meet: Ketogenic (5) and Vegan (5).
Wholesale and distribution
Distributors: UNFI.
Distribution regions: West.
Which Informa shows has GOOD IDEA exhibited at?
- Expo West 2027
- Expo West 2026, booth 5761 Hall E
- Expo West 2025, booth 5761
- Newtopia Now 2024, booth 211
- Expo West 2024, booth 5713