S'NOODS

I never imagined starting a snack company until I landed on Netflix's debut season of Snack vs Chef and won. My idea was to bring recipes and cuisines I love, but that I also learned on the line as a cook. I want to showcase all the glorious noodles, sauces, and cuisines from around the world between Italian, Japanese, Thai, and everything in-between. S'NOODS is meant to invoke a special memory we associate with these dishes. It's meant to fly you to a destination you have yet to explore through flavors and spices. It's meant to encourage you to get behind the stove and recreate these noodles at home. And, it's meant to educate about the importance of sustainability, eco-friendly practices like upcycling. The heart of S'NOODS is exploratory and playful. I want people to step away from mindless eating and see these beautiful dishes and cultures in an accessible way which transformed into this crunchy, irresistible chip. I began the journey with a co-founder, who turned out to be dangerous to me and the company. S'NOODS has always been my ideas, financing, recipes, branding, name, and more. And yet right after I started, I had to use all the money I won from the show and raised through the Kickstarter I created to buy back everything. I am doing everything I was before on my own, but now without that dark cloud and without a lot of the funding I raised. That said, I am working closely with my mentor Helen Park who was also a judge on Snack vs Chef and using my network of talented friends to build the brand?like the fun illustrations that accompany the playfulness of each flavor (and now many want to even buy merch). I have developed strong relationships with other founders and snacking communities like Snaxshot because I put in the work to connect with everyone. I am building S'NOODS as a community rather than a point of sale. My social growth and media coverage has all been organic because people recognize and are excited about this truly new to market product.