KUL MOCKS

Creating KUL MOCKS wasn't just about the beverages, it was about creating the experience of drinking a cocktail, without the alcohol. The WI-based brand stems from the vision of husband-and-wife duo Nate and Danielle Goss who were overjoyed when they found out they were expecting their first child. As a couple who took pleasure in socializing over cocktails, they began seeking non-alcoholic options for Danielle. In the process, they realized booze-free cocktails and ready-to-drink mocktails were hard to find or non-existent in stores, bars and restaurants. The "non-alcoholic" beers and wines they were able to find still didn't meet Danielle's needs as many of these options still contained a small amount of alcohol. Likewise, other options like soda and sparkling water didn't fill the void of having social cocktails with family and friends. Because of that, Danielle – also a Registered Dietitian by trade – spent the summer and fall of 2019 creating her own mocktails from scratch. The result of these findings led Nate and Danielle to run with the idea at 7 months pregnant, launching KUL MOCKS - Craft Mocktails in market in July of 2020 in the heart of the pandemic with a new baby at home. Today, KUL MOCKS has doubled their 0.00% ABV craft mocktail lineup and continues to innovate as an emerging market leader in the RTD mocktail category.