Liquid Death

We're trying to make health and sustainability 50 times more fun. We try to not take ourselves too seriously. Liquid Death first launched in 2019 as a water company, but we've grown to become a healthy beverage company and lifestyle brand, with a full lineup including: unflavored water (still and sparkling), sparkling flavored waters, and teas. We only use aluminum cans which are infinitely recyclable, unlike traditional plastic bottles which largely end up in landfills. We're also partners with non-profits like 5Gyres, PangeaSeed and The Thirst Project, which help fight plastic pollution and provide safe drinking water to communities around the world. From Mike Cessario (Founder & CEO): We're trying to make health and sustainability 50 times more fun. Typically, all the most fun, hilarious marketing over the last 30 years is all for junk food — alcohol, energy drinks, candy. Like, what are the funniest campaign most people remember? It's Bud Light, Snickers, Carls Jr., whereas healthy food doesn't really ever market in that fun, irreverent, youth culture way. If you can make people laugh, they will have a deeper connection with your brand, regardless of the functional differences of your liquid.