Brand
Once Upon a Farm
Berkeley, CA
Once Upon a Farm is a natural products brand from Berkeley, CA with 28 products on Beacon Discovery, mostly baby & toddler food and refrigerated yogurt & plant based yogurt. 27 are Certified Non-GMO and 24 Certified B Corp, and its range is distributed by UNFI and Other.
In 2015, Cassandra Curtis made the first Once Upon a Farm recipe in her kitchen. Frustrated with the lack of fresh options available in the baby food aisle, she was concerned about the quality of the food her kids were eating and wanted fresher, more nutritious options. By 2017, Cassandra Curtis and Ari Raz joined forces with co-founders John Foraker and Jennifer Garner - all on a mission to creating delicious and nutritious food for families while nurturing our children, each other and the earth in order to pass along a healthier and happier world for the next generation.
What does Once Upon a Farm make?
Which certifications does Once Upon a Farm hold?
- Certified Non-GMO 27 of 28
- Certified B Corp 24 of 28
- Certified Organic 10 of 28
Diets its products meet: Organic (10), Gluten-Free (6), Vegan (6), Vegetarian (6) and No Added Sugars (3).
HowGood sustainability estimates
6 of Once Upon a Farm's food and beverage products have a HowGood estimate: 6 Good.
Wholesale and distribution
Distributors: UNFI and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Once Upon a Farm exhibited at?
- Expo West 2027
- Expo West 2026, booth 5089 Hall E
- Expo West 2025, booth 5089
- Newtopia Now 2024, booth 634
- Expo West 2024, booth 5089