Cleanery

At Cleanery we are reinventing cleaning and personal care with a range of incredibly effective household cleaners and beautiful hand washes and personal care products - delivered as a powder that dissolves in water at home. Founded in New Zealand, the Cleanery story began with a school essay written in 1993 by our co-founder Mark Sorensen. In this essay he tells of the environmental damage caused by excessive packaging and plastic in consumer products. We are now solving these problems with our amazing science and engineering and a scalable inhouse manufacturing model. Cleanery products have 99% less waste and up to 99% less emissions than the traditional products we replace and, most importantly, our formulations really work. Cleanery is an easy change allowing consumers to reduce impact in the home and workplace with more effective products, that are affordable, and are safer for people while being fundamentally better for the planet. Cleanery is growing rapidly. We launched around a year ago and have a massive tribe of loyal customers and over 2,000 of the largest supermarkets across Australia and New Zealand selling our products. We're super excited to bring these products, and our knowledge of how to grow this new and exciting category, to the US in 2023!