Our principles
Trust and transparency on Beacon Discovery
With more products on the shelves and more participants in the natural products industry than ever before, the conversation around transparency is more important than ever.
What Beacon shows about every brand
Standards for every product
For almost thirty years, New Hope Network has worked with brands to make sure their products meet ingredient and labeling standards. Every product on Beacon is reviewed against those standards, so brands, especially those launching new products, know quickly whether they meet the requirements natural and organic retailers prioritize.
More than the product
Natural and organic retailers look at a brand's impact as well as its products. Beacon shows each brand's story and mission in its own words, how its products are made, and the certifications and claims behind them, with more than 100 filters for certifications, diets and other attributes.
Sustainability and compliance
Each food and beverage product receives a sustainability impact estimate from HowGood, at no extra cost; brands choose whether it shows on Beacon, and start-up and emerging brands can work with HowGood directly at a discount for more detailed estimates. The MarketReady Verified distinction marks brands whose labels have been checked against federal labeling requirements.
Commercial information
Beacon shows sales metrics from SPINS, the distributors and regions where products are sold, and the brokers who represent a brand. Retailers can download marketing assets, request samples and find what they need to order through their distributor.
Year-round and at the show
Brands can be found on Beacon year-round, and during Natural Products Expo West, products that buyers favorite appear on the show-floor map so they can go straight to the booth.
Browse 33,200 natural products
Search by ingredient, certification, distribution or sales data.