Pure & Cimple LLC

At around 45, I developed rosacea for the first time. Products I had relied on were triggering flare-ups, and I began searching for skincare my changing skin could tolerate and genuinely benefit from. What I found felt like two extremes: drugstore anti-aging products that either did little for me or irritated my skin, and more promising options sold through physicians that could cost $300–$400 a bottle. I wanted well-researched ingredients and thoughtful formulation at an accessible price. I knew I wasn’t the only woman looking for that middle ground. That is why I created Pure & Cimple: a third option for women navigating midlife skin changes. I believe simplicity, gentleness and effectiveness can go hand in hand. Every product has a clear purpose in a manageable routine, and every ingredient must earn its place. We use carefully selected actives alongside supporting ingredients that help maintain hydration, comfort and the skin barrier. We deliberately leave out fragrance, essential oils, silicones and unnecessary fillers. Nothing is added simply because it is fashionable or makes an ingredient list sound impressive. Drawing on my Indian heritage, technology background and professional formulation training, Pure & Cimple brings Ayurvedic inspiration together with biomimetic science. Our focus is on giving changing skin the care it needs, with fewer, purposeful products that work well together. Now based in California, we’re making thoughtful skincare more accessible, whether it forms a woman’s everyday routine or supports her skin between professional treatments. Our goal is to help women feel comfortable and confident in the skin they have today.