Sweetums

Our founder, Dr. Alisa Brady, is a clinical psychologist who spent years helping people navigate loneliness, relationships, and emotional well-being. She saw firsthand that meaningful connection isn't built only through big moments—it grows through small daily rituals that make people feel confident, cared for, and present. That insight inspired Sweetums. We create playful, premium beauty and intimacy products that blend self-care and seduction. From flavored intimate wipes to our innovative flavored solid fragrance sticks and lip care, every product is thoughtfully designed to elevate one's experience through scent, flavor, texture, and delight. Sweetums products are innovative and fill a white space. They are thoughtfully formulated with high-quality ingredients, premium manufacturing, and products that fit naturally into modern lifestyles. We bridge the gap between beauty, wellness, and personal care with products that feel fresh, unexpected, and distinctly memorable. Sweetums has built a passionate community by challenging traditional categories and creating products consumers didn't know they were missing until they experienced them. What began as a bold idea has grown into a fast-growing brand with millions of social media impressions, a thriving direct-to-consumer business, strong momentum across marketplaces, and expanding retail distribution. As we continue to grow, our vision remains the same: to build a category-defining personal care brand that helps people feel more confident, more connected, and a little happier every day. Because we believe the best products don't simply solve a problem—they create moments people look forward to, share with others, and come back to again and again.