SWG Brands, Inc.

Sex is a normal part of life. So why has shopping for sexual wellness always felt anything but? We started Cake because the category needed a change. Too clinical. Too intimidating. Too outdated. Too much shame around something that should feel natural, positive, and yes, fun. So we set out to make sexual wellness easier to understand, easier to shop, and easier to talk about. Cake creates thoughtfully designed products for real people, real bodies, real relationships, and real sex. No awkward euphemisms. No judgment. No one-size-fits-all idea of what intimacy is supposed to look like. Just approachable products, clear information, and solutions designed to help people feel good. And we believe sexual wellness belongs in the same places as every other kind of wellness. That's why we've worked to bring modern, high-quality products out of specialty shops and into the everyday aisle—making them more accessible, affordable, and comfortable to discover. Better sex starts with Cake.