Brand
ROAR Organic
Bethlehem, PA
ROAR Organic is a natural products brand from Bethlehem, PA with 1 product on Beacon Discovery. 1 is Certified Organic and 1 Certified Plant Based, and its range is distributed by UNFI, KeHE and Other.
ROAR Organic is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live fully, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes - all with just 20 calories and 3g of sugar or less per bottle. More than a beverage, ROAR is a cultural signal - bright, approachable, and fun. It rejects the intensity and rules of traditional sports hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the #2 brand in the natural channel within the enhanced water category.
Which certifications does ROAR Organic hold?
- Certified Organic 1 of 1
- Certified Plant Based 1 of 1
Diets its products meet: Gluten-Free (1), Low Calorie (1), Low Sodium (1), No Added Sugars (1), Organic (1) and Plant Based (1).
HowGood sustainability estimates
1 of ROAR Organic's food and beverage products have a HowGood estimate: 1 Great.
Wholesale and distribution
Distributors: UNFI, KeHE and Other.
Distribution regions: Central, East, North East, South East and West.