Ambition Power Brands

Wipes had a size problem. Every pack on the shelf was built for the bathroom cabinet, not for real life. Too bulky for a pocket, too awkward for a purse, too obvious to pull out in public. So people carried nothing, and made do with dry toilet paper and gas station sinks. Minee fixed the format. We shrank the pack to the size of a credit card without shrinking the wipe — 6 full-size, plant-based, flushable wipes in something that disappears into a wallet. Then we made it cute enough that you actually want to pull it out. The market agreed. Minee became the #1 travel wipes brand on Amazon US, grew 10x in 2025, and landed in 800 Target stores. Same idea we started with: your pocket hero, ready when you need it.