Yah Yah Yah, LLC

Growing up in Baghdad, Iraq, coffee was never just a drink. It was how we welcomed guests, gathered with family, and created meaningful moments together. Some of my favorite memories are of my mother and grandmother preparing coffee, filling our home with the warm aromas of cardamom and spices. When I moved to the U.S. at 15, I fell in love with America's coffee culture. But every time I looked at the ready to drink coffee aisle, I saw the same familiar flavors: vanilla and caramel. The coffee traditions I grew up with were missing. So I created Yah Yah Yah™. Our mission is to introduce authentic Middle Eastern inspired coffee lattes to a category ready for something new. We craft every can with specialty coffee, real milk, real honey, and 5g of prebiotic fiber, with no artificial preservatives, colors, or sweeteners. Our flavors, Cardamom Latte, Baklava Latte, and Dubai Style Mocha, are inspired by the recipes and traditions I grew up with. As a petroleum engineer, mother of two, and first-time entrepreneur, building Yah Yah Yah™ has been the most rewarding challenge of my life. My hope is that every can introduces people to a new culture, sparks conversation, and reminds them that coffee has always been about bringing people together.