Cotto

Cotto started in founder Kendall Kransdorf's kitchen. After health issues led her to change how she ate, she began blending cottage cheese dips every night, chasing something high in protein that still tasted like the foods she loved. When she couldn't find a version she loved on any shelf, she decided to build one herself. Before Cotto, Kendall worked in consumer and retail strategy at Boston Consulting Group and was Director of Product at an early-stage sleep supplement startup, where she worked with a food scientist to develop and launch new products. Cotto takes cottage cheese and completely reimagines it, blending out the curds and whipping it into bold, savory dips. The result unlocks an entirely new format and usage occasion that didn't exist before: classic flavors like French Onion, Buffalo, and Garden Ranch, with over 23g of naturally occurring protein per container and no gums, fillers, or added protein powders. It delivers the creamy, indulgent experience shoppers expect from refrigerated dips while being naturally high in protein, familiar but fresher, lighter, and designed to be a true fridge staple. Nothing like it exists in the refrigerated dip aisle. Kendall launched into retail in March 2026, scaling across a growing set of specialty and natural grocers. Cotto has built demand organically through social media, turning the internet's favorite protein hack into a ready-to-eat product.