Natty

Our story began when my brother Garrett and I decided to transform our health, and we lost a combined 100 pounds by cleaning up our diet and hiring a coach. We stopped eating ice cream because we couldn't find
an option that was healthy, clean and delicious. In July 2024, Natty was born in our apartment kitchen. We spent months perfecting recipes, then built our own manufacturing facility to scale production. After 200+ formulations, we launched online and sold over 500 pints in less than four hours, and soon after rolled out chain-wide in Erewhon and Mother's Market in SoCal. Today we are sold in 200+ doors at new retailers including Raley's, New Seasons, and are launching regionally in Sprouts on June 29th. We are building a tight-knit community, hosting
exciting pop-ups and collaborative activations with gyms, run clubs, and more.