informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Curious Elixirs logo

Brand

Curious Elixirs

New York, NY

Curious Elixirs is a natural products brand from New York, NY with 13 products on Beacon Discovery, mostly spirits and shelf stable juices. 3 are Certified Organic and 1 Certified Plant Based, and its range is distributed by Other.

In 2015, after a decade as a cocktail nerd/bar owner, Curious Elixirs founder JW Wiseman decided he wanted to drink less and found that sophisticated non-alc options simply didn't exist. Bored with bitters + soda, he gathered a team of elite bar experts and alchemists to create world-class alcohol alternatives. We asked: what if these non-alc drinks could actually make you feel good too? So, we infused functional herbs and adaptogens into every elixir to help support body and mind. We source the finest fair-trade ingredients – organic wherever possible – and use exclusively 100% recyclable packaging. Since then, we've released 11 flavors, all inspired by classic cocktails and wines - but with a twist that is uniquely Curious. Curious Elixirs has been named NY Times "Best Nonalcoholic Drinks" 6 years in a row and lauded by Forbes as the "OGs of booze-free craft cocktails." We are the non-alc drinks partner of the James Beard Foundation and can be found everywhere from Michelin-starred restaurants to your cousin's back porch.

What does Curious Elixirs make?

Which certifications does Curious Elixirs hold?

  • Certified Organic 3 of 13
  • Certified Plant Based 1 of 13

Diets its products meet: Gluten-Free (8), No Added Sugars (4), Low Calorie (3), Organic (3) and Plant Based (1).

Wholesale and distribution

Distributors: Other.

Distribution regions: Central, East, North East and South East.

Which Informa shows has Curious Elixirs exhibited at?

  • Newtopia Now 2026, booth 1511

More spirits brands