Brand
Smudge
Fayetteville, AR
Smudge is a natural products brand from Fayetteville, AR with 4 products on Beacon Discovery, mostly shelf stable fruit spreads & jams & jellies and refrigerated salsas & dips. 2 are Certified Gluten-Free, and its range is distributed by Not in Distribution.
As friends, busy moms, and active women, we were looking for a snack that could keep up with real life. We wanted something high in protein, easy to take with us, made with simple ingredients, and actually good. We kept running into the same choices of protein bars that felt like a compromise, nut butters that didn't work for every household, and sweet spreads that tasted good but didn't offer much else. So we created Smudge, a high-protein, all-natural chocolate spread made for busy, active people who need better snack options on the go. We developed it ourselves and manufacture it ourselves, so we stay close to the product, the quality, and the people who are buying it. Smudge solves a real everyday problem. People want snacks that are convenient, filling, protein-forward, and easy to use at work, after a workout, in a lunchbox, while traveling, or in the middle of a busy day. You can squeeze it onto fruit, stir it into yogurt or oatmeal, pair it with crackers, or eat it straight from the pouch. Smudge is simple, useful, and made for real life.
What does Smudge make?
Which certifications does Smudge hold?
- Certified Gluten-Free 2 of 4
Diets its products meet: Gluten-Free (3), Ketogenic (2), Low FODMAP (2) and High Protein (1).
Wholesale and distribution
Distributors: Not in Distribution.
Which Informa shows has Smudge exhibited at?
- Newtopia Now 2026, booth 1118