Tide Free & Gentle | 9 Elements

9 Elements was created by two female scientists (Sunny and Sarah) as an eco-friendly solution that wouldn't irritate skin. Because of the chronic health condition Sunny faced and the severe skin rashes Sarah's newborn experienced, both were drawn to limited ingredient and plant-based formulas. As they browsed the market, they realized that the current household products were forcing them to compromise on the quality of clean they wanted for themselves and their families. Determined to create a new kind of clean, they engineered the first line of laundry and home care cleaning products powered by vinegar and supercharged by science. Their commitment to using no more than 9 simple and effective ingredients lives on to deliver a peace of mind and your most powerful clean yet. Tide Free & Gentle was created out of a deep consumer need for a clean that wouldn't irritate sensitive skin. As consumers look for products without harmful chemicals, dyes, and fragrances, Tide wanted to provide a solution that would not only fit the needs of this consumer but meet them where they are.