Aplós

We started Aplós with a simple question. Can we create a spirit that has everything we love about a traditional, alcoholic spirit: sophistication, complexity, versatility, the buzz just without the alcohol? Founded in 2020 by David Fudge and Emily Onkey. David has always been a reluctant drinker and wanted to create something that captured everything he loved about the cocktail occasion— sophisticated flavor profiles, an elevated presen- tation and experience, connection with friends, and a buzz you feel in the moment—but to leave behind the negative elements: the health implications, hangovers, anxiety, loss of control. Emily, on the other hand, enjoys alcohol in moderation, but during COVID, she realized how much drinking "norms" had dictated her approach to alcohol. Creating an option for people who want to cut back on alcohol, to stop all together, or simply to enjoy a night out without feeling ostracized, became paramount. Turns out, this was a sentiment a lot of people share.