Brand
LASSO
New York, NY
LASSO is a natural products brand from New York, NY with 3 products on Beacon Discovery, mostly pudding gelatin & other desserts. Its range is distributed by Not in Distribution.
I grew up loving gelatin cups and later found myself looking for a snack that felt just as simple, but more nourishing. LASSO was created in 2025 to bring a childhood classic back into everyday life – made with protein, fiber and thoughtful ingredients, in a format that feels familiar and easy to enjoy.
What does LASSO make?
Which certifications does LASSO hold?
None of its products on Beacon list a certification.
Diets its products meet: Gluten-Free (3) and Ketogenic (3).
Wholesale and distribution
Distributors: Not in Distribution.
Which Informa shows has LASSO exhibited at?
- Expo West 2026, booth 8715 Level 3