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BEHAVE Candy logo

Brand

BEHAVE Candy

New York, NY

BEHAVE Candy is a natural products brand from New York, NY with 4 products on Beacon Discovery, mostly shelf stable candy. Its range is distributed by KeHE and Other.

BEHAVE Candy got its start after Mayssa, our Founder, spent years in a diabetic household, resulting in sugar cravings that left her struggling to find balance between her favorite sweets and her health. After recognizing a gap in the market for low-sugar candy that still delivered great taste, Mayssa partnered with celebrity chefs to create a product that is redefining modern indulgence.

What does BEHAVE Candy make?

Wholesale and distribution

Distributors: KeHE and Other.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has BEHAVE Candy exhibited at?

  • Expo West 2026, booth 8311 Level 3

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