BOBMOOS

Since our establishment in 2008, BOBMOOS has been dedicated to delivering the richness of Korean traditional food culture to the global market. With substantial investment in product development and great efforts in overseas expansion, we achieved an annual sales turnover of 100 million USD last year. Currently, our export network spans 26 countries, including the United States, Canada, and regions across Asia (Japan, China, Hong Kong, Singapore, Taiwan, Philippines, Thailand, Mongolia), Europe (Italy, Netherlands, France, Germany, Austria, Belgium, Denmark, Luxembourg, Poland, Spain), as well as the UK, Australia, Mexico, and Russia. As our brand recognition grew globally, we began to reflect on the rising well-being trends and posed a fundamental question: How can we enhance the image of Korean food as both delicious and healthy? The answer, we found, lies in the ingredients. This led to the development of our Tteokbokki Snack with natural ingredients—a product that retains the authentic flavor of Korea's beloved street food while offering a cleaner, healthier formulation. It represents our first step toward merging tradition with wellness. We strongly believe this innovation will help broaden the appeal of K-food, particularly in health-conscious markets like North America. Participating in Natural Products Expo West is a strategic move to share our commitment to clean, natural ingredients with a global audience. It is also an opportunity to connect with like-minded partners who value sustainability, health, and cultural authenticity. We are excited to showcase how Korean food can be both flavorful and good for you—and to lead the next wave of K-food innovation in the global natural food industry.