BiOMNI Beauty

BiOMNI Beauty was founded in 2023—originally under the name Omni—with a mission to create inclusive hair care that truly performs, no matter the texture or curl pattern. After encountering a trademark challenge, we rebranded to BiOMNI, staying rooted in our purpose to restore hair, confidence, and representation in beauty. Our founder, Dezi Santiago, is a licensed cosmetologist and beauty entrepreneur with over 20 years of industry experience. After years of watching clients struggle to find products that were both effective and safe—especially for textured and underserved hair types—she set out to develop a solution. What followed was nearly a decade of research and four years of hands-on formulation to create a performance-backed system that addresses the root causes of common hair concerns: dryness, breakage, and scalp imbalance. BiOMNI Beauty's hero Restore Collection includes our Moisture Cleanse Shampoo, Miracle Conditioning Mask, and Protective Leave-In Treatment. We are deeply intentional about what we put in—and what we leave out. That's why all BiOMNI products are sulfate-free and paraben-free. These common ingredients have been linked to scalp irritation, hormone disruption, and other long-term health concerns—especially in women of color, who are disproportionately affected by beauty industry toxicity. For us, being "clean" isn't a trend—it's a commitment to safety, transparency, and advocacy. We want our customers to trust that BiOMNI will never sacrifice their well-being for performance. This is why BiOMNI Beauty is more than a haircare brand—it's a commitment to conscious care and authentic inclusion. We proudly collaborate with women-minority owned businesses across our supply chain, from product development to packaging, distribution and marketing. And we give back through community outreach programs, youth cosmetology workshops, and education-based activations that empower the next generation of beauty professionals. At its core, BiOMNI stands for beauty without boundaries.