Lumen

Lumen's founders, Yasir Hashim & Kris Taylor, declined admissions to medical school to make "food-as-medicine" more accessible, convenient and affordable. With backgrounds in regenerative agriculture, human biology and neuroscience, they knew they could create products that made both people and the planet healthier. The two partnered with a farm in Oregon where they'd work overnight harvesting and washing ingredients for their drinks, sleeping in the barn during the day to be out of the way of the 'normal' farm crew while they worked. Yasir and Kris drove the fresh ingredients to a friend's juice shop in California where, overnight again, they would make juice. Everything was bottled, capped, and labeled by hand. Those first drinks were sold by dragging coolers to small shops, yoga studios, and gyms to sell each case one at a time. Now, Lumen can be found in stores like Whole Foods Market, Sprouts, and Erewhon.