Kloo

Kloo officially launched on May 29, 2024—but the journey started years before. My mom, Mariella, has spent over 15 years immersed in the world of coffee—as a roaster, barista, and eventually a certified Q Grader (think: master sommelier of coffee). During the pandemic, while the world slowed down, she was deep in her kitchen experimenting with what would become our proprietary brewing method: a way to craft incredibly flavorful, super-concentrated coffee without any additives. At the time, I was just frustrated. All the coffee shops were closed, and I didn't have the time or energy for pour-overs at home. I told my mom how impossible it felt to get good coffee—and she handed me a few jars and said, "I've been working on something." The moment I tried it, I knew: this wasn't just coffee. It was nuanced, smooth, and bursting with character—each origin tasting wildly distinct. And it was effortless. No machines, no techniques, just pour and go. That was the spark. A few years later, we decided to build something together—mother and daughter, immigrant women, combining her craftsmanship with my background in DTC consumer brands. Our goal: to make extraordinary, sommelier-level coffee easy and accessible for anyone, anywhere. With Kloo, we've bottled the hard work of sourcing rare single-origin beans, roasting them in-house, and hand-brewing them in Los Angeles. Our Craft Coffee Concentrate is 12x stronger than a regular brew, but smooth enough to sip black—and fast enough to make in seconds. It's clean, versatile, and designed to help people savor the moment, without sacrificing flavor or time. Kloo is more than coffee. It's a tribute to craft, family, and finding joy in the everyday.