Let'z Go Nutrition

Let'z Go Nutrition was founded by Jonathan Joseph, a former CPG, retail executive, and Kellogg marketing alum, out of a need for healthier alternatives to sugary drinks. Having struggled with dehydration and weight, Jonathan's health took a turn during the pandemic when he was hospitalized due to an electrolyte imbalance. Jonathan soon began a strict nutritional regimen, lost weight, and converted to a clean, healthier, active lifestyle. Frustrated by the lack of low-calorie, low-sugar, and clean drink options, he set out to create a solution that supported weight management, sugar control, and electrolyte balance—thus, Let'z Go Nutrition was born. Let'z Go offers sugar-free, clean hydration and energy drinks with immune-boosting ingredients that are not only healthy but also affordable and great-tasting. Ingredients are Non-GMO, Gluten free, dairy free, vegan, plant-based, and sustainable-sourced. After sampling the products at local events, the response was overwhelming. Thousands of others shared his challenges and were looking for clean, great-tasting alternatives to the sugary, artificial drinks on the market. Let'z Go quickly gained popularity on Amazon and has rapidly expanded into retail across Natural, Grocery, Mass, and Specialty accounts. Supported by A-list celebrities Mark Wahlberg and rapper Joyner Lucas, Let'z Go continues to grow. The brand now helps thousands of consumers meet their weight loss, dietary, and nutritional goals with products that are free from artificial ingredients, sweeteners, and colors. Let'z Go has outperformed competitors in taste tests and has convinced many to make the switch away from sugar and fake-sugar (sucralose, allulose, aspartame, ace-k, erythritol, and more). Using a proprietary blend of plant-based Stevia with No aftertaste, all products are 100% Naturally sweetened, and the electrolyte products are not salty like many others in the category. With national accounts like Walmart, Target, and CVS taking notice, the brand is poised for significant growth. Let'z Go is also backing the movement to ban harmful ingredients like red dye 40, supporting RFK's initiative, and providing healthier alternatives to millions of Americans. By participating in Expo West, Let'z Go is positioning itself as a leader in the healthier beverage movement and aims to improve the lives of millions by offering better options for hydration and energy.