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Fuel For Fire logo

Brand

Fuel For Fire

NEEDHAM HEIGHTS, MA

Fuel For Fire is a natural products brand from NEEDHAM HEIGHTS, MA with 5 products on Beacon Discovery, mostly shelf stable fruits & vegetables. 1 is Certified Non-GMO, and its range is distributed by UNFI and KeHE.

Rob Gilfeather, former professional chef and ironman triathlete, was tired of eating protein bars. Many did not taste good, were tough to chew, weren't portable, had too much added sugar, questionable ingredients, and couldn't live up to his on-the-go nutrition expectations. In search of convenient nutrition made from real food, Rob began mixing protein with real fruit purees as a way to get his body the right type of energy needed for his daily training. The end result was the idea for FUEL FOR FIRE, a portable protein + Fruit smoothie in a unique shelf stable squeeze pouch.

What does Fuel For Fire make?

Which certifications does Fuel For Fire hold?

  • Certified Non-GMO 1 of 5

Diets its products meet: Gluten-Free (5), Vegetarian (5) and Vegan (1).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Fuel For Fire exhibited at?

  • Expo West 2025, booth N502

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