Guinness Steak Cuts

"Does it all have to be so boring and cartoonish?" That was Elizabeth in 2019, looking for a high-protein meat snack – scanning the vast set of wolfmen, cabin dwellers, bigfoots, and gunfighters. "Why isn't a high-quality snack with a brand that can appeal to everyone?" Why, indeed. Which begged the question - Why Not? A multi-year journey of "that's not how we do things" and "that's how it's always been done" revealed the true culprits behind the industry's one-dimensional flavors, low-quality products, and adolescent branding – A lack of innovation, a lack of vision, and a relentless reliance on old, tired approaches. Fast forward to 2025. New science. Premium ingredients. Exciting and sophisticated flavors. Universal appeal. And a partnership with the most recognized beer brand in the world.