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Brand

Wella

Lockhart, TX

Wella is a natural products brand from Lockhart, TX with 4 products on Beacon Discovery, mostly shelf stable cookies and wellness & snack bars. 4 are Certified Gluten-Free and 4 Certified Non-GMO, and its range is distributed by UNFI and KeHE.

At Wella, we believe in doing things differently. From our dedicated production facility in Lockhart, Texas, to our innovative test kitchen, every aspect of creation happens in-house. Our philosophy is simple: reimagine everyday favorites into delicious organic alternatives, without compromise. By controlling every step—from recipe development to production—we ensure quality in every bite. Welcome to the Wella table, where traditional flavors meet modern innovation.

What does Wella make?

Which certifications does Wella hold?

  • Certified Gluten-Free 4 of 4
  • Certified Non-GMO 4 of 4

HowGood sustainability estimates

1 of Wella's food and beverage products have a HowGood estimate: 1 Good.

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Wella exhibited at?

  • Expo West 2027
  • Expo West 2025, booth N329

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