Naturade

The Naturade story starts with Kareem Cook and Claude Tellis when they were college friends at Duke University and realized they had so many people in their families with diet related illnesses like diabetes. 10 years later, they decided to make their mutual concern their business and launched a business called Healthy Body Products after moving to LA and seeing a 40% child obesity rate. They realized something needed to be done so they founded a healthy vending machine company. Battling the major soft drink companies, they successfully co-led a movement that got the laws changed in LA banning junk food in schools and were awarded the contract for every public school in LA. For their efforts, they were invited by President Clinton and Gov Huckabee to meet and discuss how they did it. Realizing that they had to think bigger to really affect change on a global scale, in 2012 they bought Naturade, a nutritional company that was founded in 1926. Believing that everyone should have access to quality food regardless of income, location, or race, they've led Naturade in a mission to bring Whole Foods quality products to a Walmart consumer.