Scratch

Scratch was founded with a simple but powerful idea: to make plant-based food that everyone can enjoy. Our founder, Brian Lee, started Scratch out of a passion for food, sustainability, and creating options that would truly resonate with a wide audience. What began as a small-scale operation has since grown into a brand that partners with major retailers and food service providers across the nation, with a mission to make plant-based eating accessible and exciting. Our journey began when Brian recognized a gap in the market—many plant-based products were difficult to find, didn't taste good and were too expensive. As someone who had spent years in corporate America, Brian knew how to build a business and saw an opportunity to merge his expertise in sales and marketing with his love for innovative food. By combining cultural integrity with culinary excellence, we began crafting high-quality products like our unique seasoning blends, plant-based frying mixes, pancake mixes, and baking goods. Scratch's story is rooted in overcoming challenges. Brian's journey from humble beginnings to launching a company that's now thriving in retail and food service reflects resilience, passion, and the belief that you can build a brand that not only changes the industry but also empowers communities. Our diverse product line, inspired by American roots as well as global flavors, is a reflection of our commitment to making plant-based food accessible to all, regardless of background or dietary preference. Today, Scratch is more than just a food brand; it's a movement to bring exciting, flavorful, and culturally diverse plant-based options to the masses. We are proud of the journey that got us here and are excited for the future, as we continue to expand our reach and help people embrace the benefits of plant-based eating in a way that feels delicious, natural, and effortless.