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Hu logo

Brand

Hu

Austin, TX

Hu is a natural products brand from Austin, TX with 3 products on Beacon Discovery, mostly shelf stable candy. 3 are Certified Gluten-Free and 3 Fair Trade, and its range is distributed by UNFI and KeHE.

Our story begins in 2012, when years of inspiration and effort come to life for three family members. Co-founders and family members Jordan Brown, Jason Karp, and Jessica Karp are inspired by both early wellness pioneers and their own personal health journeys. This brings to life Hu Kitchen, their paleo-inspired fast-casual restaurant in New York City โ€“ a unique concept channeling unwavering ingredient simplicity into unbeatable taste. Hu Kitchen is where the Hu food philosophy started and where the decadent, indulgent chocolate line began.

What does Hu make?

Which certifications does Hu hold?

  • Certified Gluten-Free 3 of 3
  • Fair Trade 3 of 3

HowGood sustainability estimates

2 of Hu's food and beverage products have a HowGood estimate: 2 Good.

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Hu exhibited at?

  • Expo West 2026, booth 923 Hall A
  • Expo West 2025, booth 551

More shelf stable candy brands