
Brand
Uncle Crumbles
East Hartford, CT
Uncle Crumbles is a natural products brand from East Hartford, CT with 11 products on Beacon Discovery, mostly shelf stable cold cereals and shelf stable hot cereals. 11 are Certified Gluten-Free and 11 Certified Non-GMO, and its range is distributed by UNFI, KeHE and Other.
Welcome to Uncle Crumbles, where innovation meets deliciousness! Our journey began in a humble bakery nestled in the back of a Natural Foods Store in Glastonbury, CT. Frustrated by the lack of tasty granola options, our founder and innovator extraordinaire, Michael Smulders, took matters into his own hands and crafted a granola that was not only all-natural but irresistibly delicious. This sparked a revolution in snacking, and Uncle Crumbles was born. So, who exactly is Uncle Crumbles? Well... HE'S THE BRAN, THE MYTH, THE LEGEND. He's concocted more granolas by 9:00 a.m. than most folks will in their natural-born lives. His granola rolodex has grown so adept, his piles of rolled oats rival the ocean depths. He's tumbled countless crumbles into baked little bundles, all without so much as a single fumble.And yet, somehow, he stays humble. Because he'll be the first to admit: he didn't invent granola. (He just perfected it.) Tolerant of everything — but cautious of gluten — he's prone to recipes both coarse and highfalutin.Because his sense of flavor is keen, and his sense of timing, robust. He's got a bite for every craving: breakfast to midnight, dawn to dusk. He's thinking of every family in need of a snack they can share. So, who is Uncle Crumbles? He's your granola guy. And boy, does he care.
What does Uncle Crumbles make?
Which certifications does Uncle Crumbles hold?
- Certified Gluten-Free 11 of 11
- Certified Non-GMO 11 of 11
Diets its products meet: Gluten-Free (1), High Protein (1), Vegan (1) and Vegetarian (1).
HowGood sustainability estimates
3 of Uncle Crumbles's food and beverage products have a HowGood estimate: 2 Great and 1 Good.
Wholesale and distribution
Distributors: UNFI, KeHE and Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Uncle Crumbles exhibited at?
- Expo West 2026, booth N1023 North Hall Level 100
- Expo West 2025, booth N1233