informa

Beacon Discovery is part of the Informa Markets Division of Informa PLC

Informa PLCAbout usInvestor relationsTalent

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Snack'n Waffles logo

Brand

Snack'n Waffles

Hudson, [Invalid question ID: "777". Check your merge code.]

Snack'n Waffles is a natural products brand from Hudson, [Invalid question ID: "777". Check your merge code.] with 6 products on Beacon Discovery, mostly frozen breakfast foods and frozen appetizers & snacks. Its range is distributed by UNFI and KeHE.

Snack'n Waffles was founded in 1994 and was the first brand to make Belgian-style waffles popular in the United States. After reacquiring the brand from JM Smucker in 2019, we set out to initially focus on serving children a better option for the National School Breakfast Program, where we currently serve 4mm+ kids/month across the US and are consistently the top breakfast item. We recently launched our patented STUFFED Snack'n Waffles as a product line extension, which is perfect for a sweet & savory grab-n-go breakfast. Our brand awareness in schools is what has now pulled us into the Retail/Grocery channel.

What does Snack'n Waffles make?

Which certifications does Snack'n Waffles hold?

None of its products on Beacon list a certification.

Diets its products meet: Vegetarian (3) and High Protein (1).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, East, North East, South East and West.

Which Informa shows has Snack'n Waffles exhibited at?

  • Expo West 2027
  • Expo West 2026, booth N1047 North Hall Level 100
  • Expo West 2025, booth 2699E

More frozen breakfast foods brands