LYSI

The story of Lýsi is one of vision and innovation. It began when brothers Tryggvi and Thordur Olafsson first founded Lýsi and started producing fish oil on the shores of Iceland in 1938. Lýsi was then, as it is now, a pioneer of fish oil production. Within its first two decades, Lýsi became Iceland's largest producer of cod liver oil. Key markets during this period included the USA and the UK. Despite demand for cod liver oil decreasing post 1950 and well into the sixties and seventies, Lýsi maintained profitability. The early focus on R&D,production methods and consumer-oriented products secured this profit. Now a third generation family business, the pioneering Lýsi spirit was taken to another level when Katrin Petursdottir became Managing Director in 1999. The granddaughter of one of the founding brothers, Tryggvi Olafsson, Katrin has built upon the market-leading know-how of Lýsi through key relationships with the University of Iceland and Matis, the Icelandic Food and Biotech R&D. She has also overseen the development of state-of-the-art production facilities in 2005 and 2012. Lýsi's success is also founded on exemplary marketing and sales. To put this in perspective, Lýsi owns an 11% market share of global fish oil production and we produce more cod liver oil than any other company worldwide. A constant focus on the properties and usage of marine lipids, and effective business partnerships focusing on innovation and distribution have made Lýsi what we are today – The World Leading Fish Oil Producer From Iceland.