
Brand
MUSH
Chicago, IL
MUSH is a natural products brand from Chicago, IL with 12 products on Beacon Discovery, mostly refrigerated entrees snacks & sides and wellness & snack bars. 9 are Certified Non-GMO, and its range is distributed by UNFI and KeHE.
Ashley Thompson co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. Early in life, Ashley's sister was diagnosed with Type 1 diabetes. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. She began her career as a trading analyst, and like many others in finance, started each day with a run. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own 'Mush' to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. She had discovered a white space that was equal parts healthy, delicious, and convenient. She quit her job and got to work. The company has grown rapidly from its early days when Ashley would sell small handmade batches at local farmers markets in San Diego. Today, MUSH is the leading brand in its category, powered by a small but mighty team of passionate individuals who love to help others feel, think, and do better.
What does MUSH make?
Which certifications does MUSH hold?
- Certified Non-GMO 9 of 12
Diets its products meet: High Protein (6).
HowGood sustainability estimates
9 of MUSH's food and beverage products have a HowGood estimate: 2 Great and 7 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has MUSH exhibited at?
- Expo West 2027
- Expo West 2026, booth 5473 Hall E
- Expo West 2025, booth 5606