Switch

The story of Switch began when Edward Hamod, a seasoned leader in the food production industry, was confronted with a personal family health crisis. His child's immunity was severely compromised, and the root cause was traced back to food intake. This revelation forced Edward to reflect on how his industry impacted people's health and lives. Determined to make a change, Edward delved deeper into the effects of food on consumers and the environment. He quickly recognized the widespread harm caused by many products on the market, especially in a region known for its severe dependence on food imports, high consumption of meat, and entrenched culinary traditions. Frustrated by the lack of clean, nutritious options produced locally, Edward decided to take on the challenge himself. Edward made it his mission to create clean-label, all-natural, Non-GMO, allergen-free, soy-free, plant-based meat alternatives. What started as a solution for his own family grew into Switch, a brand committed to providing healthy and sustainable food choices in a region facing rising rates of obesity, diabetes, and food related health issues. Switch remains true to its founding mission: to promote a healthier, more sustainable future for people and the planet.