Brand
Laird Superfood
Boulder, CO
Laird Superfood is a natural products brand from Boulder, CO with 17 products on Beacon Discovery, mostly creams & creamers and shelf stable coffee & hot cocoa. 14 are Certified Non-GMO and 3 Certified Organic, and its range is distributed by UNFI and KeHE.
Pioneering big wave surfer Laird Hamilton wanted a coffee that could keep up with him and demanding days out on the waves. He began experimenting, adding healthy plant-based fats and other real-food ingredients like coconuts to his morning cup. His wife, Gabby Reece, a professional athlete and health advocate, agreed that he had finally perfected a recipe that not only provided sustained energy, but tasted incredible. This founding spirit still flows through every product Laird Superfood makes. From your day's first cup to your last snack, we believe everything you put in your body should help you become the best version of yourself.
What does Laird Superfood make?
Which certifications does Laird Superfood hold?
- Certified Non-GMO 14 of 17
- Certified Organic 3 of 17
- Fair Trade 1 of 17
Diets its products meet: Vegan (15), Gluten-Free (9), Low FODMAP (9), Vegetarian (9), Ketogenic (7) and Paleo (6).
HowGood sustainability estimates
9 of Laird Superfood's food and beverage products have a HowGood estimate: 2 Best, 3 Great and 4 Good.
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Laird Superfood exhibited at?
- Expo West 2027
- Expo West 2026, booth 5130 Hall E
- Newtopia Now 2025, booth 1828
- Expo West 2025, booth 4939