Farmer Bob

Farmer Bob® was built from the roots of a family who has been farming for decades. Bob is a third-generation farmer, carrying forward the values, skills, and respect for the land that were passed down through his family — even though the farm he operates today is not the same family farm his grandparents worked. After years of farming and berry growing in the Pacific Northwest, Bob saw firsthand how much perfectly good fruit gets overlooked or under-valued — not because it lacks flavor or nutrition, but because it doesn’t fit the strict specs of the fresh market. Rather than let that fruit go to waste, he decided to turn that challenge into an opportunity. Farmer Bob® was created to make simple, real foods rooted in better farming practices. Our signature frozen fruit snacks — Beyond Berries™ — blend berry purée with naturally sweet dates to create seedless, bite-sized frozen pieces with no added sugar, and nothing artificial. We believe: 🥇 Better food comes from real ingredients 🌎 Upcycling and smart farming can reduce waste 🤝 Transparency and simplicity matter 💙 Food brands can still come from real farmers Farmer Bob® is here to reconnect eaters to the people and practices behind their food — and to shape a better food system, one berry at a time. Healthy soil. Healthy plants. Healthy people.