Brand
Giovanni
Rancho Dominguez, CA
Giovanni is a natural products brand from Rancho Dominguez, CA with 46 products on Beacon Discovery, mostly hair care and soap & bath preparations. 1 is Certified Organic, and its range is distributed by UNFI and KeHE.
Giovanni® was the first full-range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the United States Natural Products Industry according to SPINS®. Giovanni® has been bridging the gap between natural and salon-quality since 1979. Family and Veteran owned, vegan friendly, recyclable packaging and plant-based innovative formulas have propelled Giovanni® to become the Hair Care Brand of the Entertainment Industry. In 2024 alone, Giovanni® has been supporting celebrity stylists backstage on over 70 television and movie productions.
What does Giovanni make?
Which certifications does Giovanni hold?
- Certified Organic 1 of 46
Diets its products meet: Gluten-Free (29) and Organic (1).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Giovanni exhibited at?
- Expo West 2027
- Expo West 2026, booth 2849 Hall C
- Expo West 2025, booth 3081