Brand
PROBAR
SLC, UT
PROBAR is a natural products brand from SLC, UT with 22 products on Beacon Discovery, mostly wellness & snack bars and snack bites & energy gels. 19 are Certified Non-GMO and 18 Certified Gluten-Free, and its range is distributed by UNFI and KeHE.
Jeff Coleman found his true passion in the outdoors of Park City, Utah, where he met Art Eggertsen, a snowboarding instructor and vegan food coach. Art's vegan meal bars inspired Jeff to transform his diet, and together they co‑founded PROBAR with the goal of creating a healthy and delicious meal replacement bar. The original PROBAR was uniquely flavorful, allowing the company to break through in Utah's natural product stores and expand to stores like Whole Foods. PROBAR's success is a testament to Jeff and Art's dedication to healthy living and creating guilt-free snacks for like‑minded individuals.
What does PROBAR make?
Which certifications does PROBAR hold?
- Certified Non-GMO 19 of 22
- Certified Gluten-Free 18 of 22
- Certified Organic 6 of 22
Diets its products meet: High Protein (6), Organic (6), Gluten-Free (3), Vegan (3) and Vegetarian (3).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has PROBAR exhibited at?
- Expo West 2025, booth 1674