Brand
MNML
Melbourne, Victoria
MNML is a natural products brand from Melbourne, Victoria with 12 products on Beacon Discovery, mostly household cleaners & supplies and personal health supplies & accessories. 5 are Certified B Corp, and its range is distributed by UNFI and KeHE.
Driven by a shared passion for the way we experience daily routines, we are the team behind fragrance company Narrative Lab who met during our time working together at Thankyou. MNML has been four years in the making, as we set out to create a brand on the premise of premium, plastic-free minimalisation. This journey of exploration landed us somewhere unexpected. With a deep understanding of the transformative power of scent, we delved into a category ripe for disruption, exploring the untapped potential and power of functional fragrance in laundry products. The result is a groundbreaking range of laundry capsules that harness the extraordinary potential of neuroscience to transform the way we clean our clothes and introduces a new way to clean our bed linen that improves our sleep.
What does MNML make?
Which certifications does MNML hold?
- Certified B Corp 5 of 12
Diets its products meet: Vegan (1).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has MNML exhibited at?
- Expo West 2027
- Expo West 2026, booth N1403 North Hall Level 200
- Expo West 2025, booth N2105