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Maazah logo

Brand

Maazah

Minneapolis/St.Paul, MN

Maazah is a natural products brand from Minneapolis/St.Paul, MN with 7 products on Beacon Discovery, mostly refrigerated salsas & dips and refrigerated condiments. Its range is distributed by UNFI and KeHE.

Food has always been the way we preserve our rich heritage. Growing up in a first-gen, Afghan-American, immigrant household, Mom and (our aunties) were always cooking for our huge family. They bestowed upon us cherished cooking techniques, treasured secrets of our culinary heritage, and an obsession with flavor. Then…came the Magic Recipe. Our mom's ingenious spin on a homemade batch of traditional cilantro chutney changed our lives for good. After thousands of test batches, we decided to share the joy (and utter deliciousness) of our family's magic green sauce with the world. We built and bottled our emerging business by hand. Handcrafting our chutney sauces and gaining a beloved community at local farmers markets and co-ops across our home state. Then scaled it into the nation's favorite new condiment. No need to "cook" cook today. With just a squeeze, our flavorful Afghan-style sauces transform any dish into an extraordinary meal.

What does Maazah make?

Which certifications does Maazah hold?

None of its products on Beacon list a certification.

Diets its products meet: Vegan (7), Gluten-Free (1), Ketogenic (1) and Vegetarian (1).

Wholesale and distribution

Distributors: UNFI and KeHE.

Distribution regions: Central, North East, South East and West.

Which Informa shows has Maazah exhibited at?

  • Expo West 2027
  • Expo West 2026, booth N1338 North Hall Level 200
  • Newtopia Now 2025, booth 1503
  • Expo West 2025, booth N1338
  • Newtopia Now 2024, booth 3600

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