Brand
Smart Juice
Whitehall, PA
Smart Juice is a natural products brand from Whitehall, PA with 2 products on Beacon Discovery, mostly shelf stable juices. 1 is Certified Organic, and its range is distributed by UNFI and KeHE.
Founder and CEO Murat Guzel grew up in Malatya, Turkey, a region known for its fresh apricots, cherries, and grapes. Upon moving to the US, he couldn't find premium quality fruit juices like back home — both organic and not-from-concentrate. So in 2007, Smart Juice was born.
What does Smart Juice make?
Which certifications does Smart Juice hold?
- Certified Organic 1 of 2
Diets its products meet: Gluten-Free (1), Low FODMAP (1), Organic (1), Paleo (1), Vegan (1) and Vegetarian (1).
Wholesale and distribution
Distributors: UNFI and KeHE.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has Smart Juice exhibited at?
- Expo West 2027
- Expo West 2026, booth 325 Hall A
- Expo West 2025, booth 2205