Brand
NOON
New York, NY
NOON is a natural products brand from New York, NY with 3 products on Beacon Discovery, mostly condition specific supplement formulas and shelf stable candy. Its range is distributed by Not in Distribution.
NOON launched in late 2022. The company was born out of burnout over the pandemic, realizing that there was a gap in the market to address the mental aspects of stress and anxiety with all-natural, holistic solutions. As AAPI, female founders, we wanted to share our heritage and power of Traditional Chinese Medicine, and sought to combine it with modern neuroscience to create products and tools never seen before. Our founder backgrounds are in design, medicine and neuroscience, giving us the ability to create products at the intersection of beauty and science. Each product we create follows our core principles in high bioavailability, speed to efficacy and being fully plant-based and vegan.
What does NOON make?
Which certifications does NOON hold?
None of its products on Beacon list a certification.
Diets its products meet: Ketogenic (3), Vegetarian (3), Gluten-Free (2), Vegan (2) and Low FODMAP (1).
Wholesale and distribution
Distributors: Not in Distribution.
Which Informa shows has NOON exhibited at?
- Expo West 2025, booth 8323