Elements

HOW THE INNER VOICE LEAD US TO A SWEET SPOT: Once upon time, we were traders on Wall Street. Everything was going well, but there was only one problem. A sense of purpose was missing. Without much of a plan, Alak finally gave in to her inner voice and quit her job. White boarding sessions began over a cup of steaming hot chocolate - our constant. We were passionate about doing something in wellness and food. And one aspect that kept popping up was Ayurveda. Unlike many health trends that had emerged and vanished, Ayurveda had been around for over 5000 years! It stood the test of time. Turmeric, Ayurveda's poster child, was walking the ramps all over, but Ayurveda was still patiently waiting for her moment. We knew that we had to dress her up in a bar of chocolate and present it to the world. Looking back, Ayurveda was so deeply rooted in our ecosystem growing up. However, we barely valued it. Over the last 16 years, as we grew in our meditation practice, our eating habits started to align with Ayurveda. A somewhat unvalued science that was culturally integrated in our lifestyle growing up was now gently navigating us back to our roots. Alak got busy in the kitchen, while Kushal became the official taste tester. One day, against the resistance from every cell of her body, he signed them up for a local market in Williamsburg. "We were sold out in the first few hours. And we knew we were up to something."