Brand
YAY NOVELTY
Sedro Woolley, WA
YAY NOVELTY is a natural products brand from Sedro Woolley, WA with 1 product on Beacon Discovery, mostly shelf stable sweeteners. Its range is distributed by Other.
Sunchea Phou, founder of YAY NOVELTY, shares her inspiring journey from surviving the Cambodian genocide to creating a purpose-driven lifestyle brand. After enduring years of hardship and deep self-reflection, she experienced a profound spiritual awakening that shifted her focus from corporate ambitions and material desires to a life centered on service and impact. YAY NOVELTY is more than a business—it’s a mission to promote well-being, uplift underserved communities, and protect the environment. Sunchea reinvests all earnings into the company, refusing outside investors to stay true to its mission. She invites others to join her in creating a more compassionate and sustainable world.
What does YAY NOVELTY make?
Which certifications does YAY NOVELTY hold?
None of its products on Beacon list a certification.
Diets its products meet: Gluten-Free (1), Low FODMAP (1), Paleo (1), Vegan (1) and Vegetarian (1).
HowGood sustainability estimates
1 of YAY NOVELTY's food and beverage products have a HowGood estimate: 1 Great.
Wholesale and distribution
Distributors: Other.
Distribution regions: Central, East, North East, South East and West.
Which Informa shows has YAY NOVELTY exhibited at?
- Expo West 2025, booth 1599
- Newtopia Now 2024, booth 707